Why Dutch CEOs need to look ahead, look inside and look around
Three business strategies to guide the sustainable transformation of future-thinking leaders.
Climate change is one of the biggest global challenges shaping the way we do business. The decisions that CEOs make today have the potential to impact the future not only of their business, but of their industry. CEOs that have started their transformation journey have the potential to accelerate the transformation of others by sharing their experiences. To kick‑start this dialogue, we spoke to three Dutch front‑runners leading the sustainability transformation.
We discovered that future-focused leaders are harnessing three business strategies to guide the sustainable transformation of their businesses. They look ahead to understand what threats and, more importantly, opportunities sustainability presents for their future. Look inside to reconfigure their business operations toward greater sustainability. And look around to identify opportunities to create competitive advantage in a sustainability‑focused world.
By opening a dialogue and sharing their experiences, Dutch CEOs can inspire other leaders, both in the Netherlands and beyond, to lead from the front, and ignite their sustainability transformation.